The campaign “Use the bike to go to work” has been officially launched: the Minister of Health, Willum Þór Þórsson, considers the campaign as one of the most significant public health efforts launched in decades.
Other speakers were: Dagur B. Eggertsson, Mayor of Reykjavík, Minister of Environment, Guðlaugur Þór Þórðarson, Minister of Environment, Energy and Climate, Sigrún Ágústsdóttir, Director of the Environmental Agency, Birna Þórarinsdóttir, Director of UNICEF and Úlfur Linnet, cycling enthusiast. They all urged the country to choose this environmentally friendly, efficient and healthy mode of transport.
The ‘Minister of Health’, Þórsson, spoke about the fact that bicycling to work is one of the most significant and important public health projects launched in the past decades. The ‘Minister of the Environment, Energy and Climate’ Þórðarson spoke of the importance of good physical and mental health and how great this project was for the climate, the environment, and for the people.
The mayor of Reykjavík, Dagur B. Eggertsson, spoke about how the cycling community has become mass-movement and how bike racks and bike facilities are being installed in all schools in the city.